Bowlds' Story
The Bowld Story
Bowld is a cricket-inspired casual clothing brand with big ideas. Our mission is simple: to celebrate the game, inspire new passion, and attract more people to cricket. Every logo, print, and design we create is shaped by the spirit of the sport.
As we grow, we’re also working towards a bespoke service that allows cricket clubs to capture the character, charm, and identity of their grounds in custom made pieces. For now, we offer Print on Demand service, but as Bowld’s exposure and profile rises, so will our ability to expand.
Giving Back to the Game
At the heart of Bowld lies one purpose: to give back: to the game, to the clubs, to the players, to the supporters, and to the volunteers. All the people who make cricket what it is.
As any cricket player knows, grassroots cricket is where the journey begins, and we want to honour that. That’s why 10% of our profits will go directly back into grassroots crickets, supporting those who put in the hard work to keep local clubs alive and thriving.
Why Bowld Exists
As the founder of Bowld, I grew up with cricket and still live and breathe it every day (much to my girlfriend’s dismay). My admiration for my local club; its volunteers, supporters, spectators, and players, is endless. Without them, none of us players would be where we are today.
But I’ve realised something along the way. Supporting my own club isn’t enough. I want to do more, not only for my club, but clubs across the U.K and for the people who give their time, passion, and energy to keep the game alive.
Cricket isn’t just a sport. I have seen how the sport can bring people together, build confidence, improve wellbeing, and create a sense of belonging across all ages.
The Challenge Clubs Face
Every cricket club has its own personality and character, but they share the same ambitions: grow stronger, attract new players and volunteers, keep costs manageable, promote the game, and, of course, win. Yet the reality is tough. Recruiting new players is difficult, volunteers are stretched thin, and financial pressures are constant.
Where Bowld Comes In
Bowld exists to bring a fresh perspective. To help clubs attract new players and supporters, engage communities, and promote the sport in a way that feels modern, fun, and connected.
We want everyone, young or old, player or supporter, to experience just how great cricket truly is.
Join the Journey
Bowld is just getting started, and we’d love for you to be part of our story as it grows.
Together, we can celebrate cricket’s past, support its present, and shape its future.
